Los Angeles Tourism & Convention Board (LATCB) appoints Clockwise Consulting to represent the LATCB in Australia & New Zealand. Deanna Varga has been contracted as the account manager on behalf of Clockwise. Deanna will focus on driving meetings, incentive, conventions and exhibition (MICE) business to Los Angeles from the two key markets. She is based out of Sydney and is supported by a team within Australia.
Varga joins forces with Clockwise as lead account manager in a part time capacity in addition to managing her own consultancy. With 20 years of sales and marketing experience including MICE strategy in the business events sector. Deanna’s career thus far has included roles with Business Events Sydney and Business Events Australia. She has also worked in various capacities for hotels by Accor and Sofitel, the Australian National Maritime Museum and project based work for the China National Convention Centre. Jakki Govan- Clockwise- said “I have worked with Deanna on a number of collaborative projects before, at both the Star and also Accor and when we were approached to work with LATCB she was the first person that came to mind with her strong bureau experience, and we were pleased that she was able to assist Clockwise with LATCB. We were delighted to have the whole team at AIME this year and look forward to reintroducing the MICE buyer to LA and sharing with them the many developments in this incredible city”
A wealth of sales experience
“Clockwise brings a tremendous wealth of local sales experience to the L.A. Tourism team as we look to strengthen our commitment to the Australian market with dedicated MICE representation for the first time ever,” said Bryan Churchill – LATCB. “Our famous neighbourhoods, diverse portfolio of hotels and unique venues, and Los Angeles International Airport (LAX) – the premier gateway to the Pacific Rim – establish L.A. as a true global MICE destination, particularly for incentive meetings.” “I am excited to engage with meeting professionals across Australia and New Zealand to showcase Los Angeles as a leading MICE destination and further develop L.A. Tourism’s sales strategy in 2018 and beyond,” said Deanna Varga.
Australia second largest overseas market for LA
In 2017, Los Angeles welcomed 411,000 visitors from Australia, making it the destination’s second largest overseas market, behind China. Los Angeles Tourism & Convention Board and the Clockwise team just completed a successful AIME, receiving strong leads and live inquiries for as early as 2018/2019.
To learn more about booking a meeting or event in Los Angeles, visit http://www.meetLA.com
Los Angeles Tourism and Convention Board is a private, non-profit business association whose primary mission is to market and promote Los Angeles as the premier site for leisure travel, meetings and conventions. LATCB is the City’s official tourism marketing organisation. One of the world’s most dynamic and diverse destinations, Los Angeles is comprised of more than 30 diverse neighbourhoods and considered the cultural hub of the Pacific Rim. Home to near-perfect weather, 75 miles of jaw-dropping shoreline, more museums than any other U.S. city and an award-winning culinary scene, Los Angeles presents endless possibilities that keep its more than 48 million annual visitors entertained. For more information about the endless meeting experiences offered in Los Angeles, visit meetla.com, like us at facebook.com/meetla, follow @meetla on Twitter or @meetLosAngeles on Instagram.